Joe Roybal - Editor
Joe is a native of South Dakota and a graduate of South Dakota State University with a degree in journalism. He worked as a daily newspaper reporter and photographer before doing a six-year stint as a news bureau feature writer. His livestock magazine experience includes serving as managing editor of Dairy Herd Management and editor of Feedlot Management magazines before joining BEEF in 1985. Joe assumed the editorship of BEEF in 1993 when founding editor Paul D. Andre retired.
952-851-4669
E-mail Joe Roybal (jroybal@beef-mag.com)

Burt Rutherford - Senior Editor
Burt has nearly 30 years’ experience communicating about beef industry issues. A Colorado native and graduate of Colorado State University with a degree in agricultural journalism, he now works from his home base in Amarillo, TX, in the heart of cattle feeding country. He worked as communications director for the North American Limousin Foundation and editor of the Western Livestock Journal before spending 21 years as communications director for the Texas Cattle Feeders Association. In addition to helping keep BEEF readers informed of trends and production practices to bolster the bottom line, he keeps cattle feeders informed through BEEF Feeder, a 6X/year supplement to BEEF magazine.
806-353-8528
E-mail Burt Rutherford (brutherford@beef-mag.com)

Wes Ishmael - Contributing Editor
Wes Ishmael concentrates on industry price and market perspectives for BEEF magazine. Along with his monthly Cattle Economics column, he also writes the BEEF Stocker Trends electronic newsletter, coordinates the National Stocker Award competition, and contributes to the Beef Stocker USA web site produced by BEEF and Kansas State University. A BEEF contributing editor since 1999, he’s been involved with livestock publications since 1983. Ishmael grew up in Colorado and has always been in and around the livestock business; he now lives at Benbrook, TX.
817-249-4545
E-mail Wes Ishmael (wesleysink@aol.com)

Jamie May – Senior Associate Editor
Jamie is the newest addition to the BEEF editorial team. She is in charge of our online and digital communications, manages our monthly magazine production, and orchestrates our social media efforts. Thus, she’s instrumental in executing the creation and production of the editorial product, with special emphasis in building synergies between our electronic and print products. Jamie is a December 2010 graduate of North Dakota State University (NDSU) where she double-majored in agriculture communications and advertising. She is originally from southern Minnesota, growing up on a small hobby farm just south of the BEEF offices in Bloomington. Jamie has an ongoing passion for livestock showmanship and management that began with 4-H and FFA activities as a youngster and continued to college where she was a decorated member of the NDSU Livestock Judging Team.

In addition to her lifelong involvement in livestock, Jamie’s industry background includes communications internships with the American Angus Association and the North American International Livestock Exposition. Her enthusiasm for the livestock industry, combined with her knowledge of the growing social media and online world, makes her a valuable asset to the BEEF editorial goal of serving our readers.

E-mail Jamie May (jamie.may@penton.com)

Amanda Nolz - BEEF Daily Blog Editor
When BEEF magazine decided to initiate BEEF Daily, an online roundup of beef-industry news and commentary presented each morning from Monday through Thursday, Amanda Nolz was the logical choice to serve as its Editor.

She’s a fifth-generation rancher from Mitchell, SD, and a recent South Dakota State University graduate. She grew up on a Limousin purebred cattle operation in which she’s still very active.

Amanda recently graduated with a degree in agriculture journalism from South Dakota State University. At a young age, she already has a long record of advocacy for the U.S. beef industry. She’s produced her own blog – chewingthecud.org – since 2006, in which she has opined on ranch life and beef-industry opportunities for young people. She also has had her own weekly radio program on agriculture activist Trent Loos’s “Faces Of Ag,” in addition to regular freelancing to beef-industry publications.

She’s the 2006 National FFA Extemporaneous Speaking champion, and the 2006 National Beef Ambassador. And she’s served previous internships with USDA’s Ag Marketing Service in Washington D.C, and the National Cattlemen’s Beef Association in Denver, CO, in addition to an internship with BEEF magazine this summer.

Just how much of an advocate is she? You might ask. Perhaps you heard the story of a young FFA member who led a walkout of several thousand members from a Carrie Underwood concert a couple of summers ago in protest of the country singer’s anti-meat positions and association with the Humane Society of the United States. That young person was Amanda.

On BEEF Daily, Amanda will be providing timely industry news each morning from Monday through Thursday, to which readers can comment; along with her blog chronicling her experiences and adventures as a young ag professional.

Check out her BEEF Daily Blog

We are located at:
7900 International Drive, Suite 300
Minneapolis, MN 55425

Phone: 952-851-9329 Fax: 952-851-4601